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"In general, I would recommend mobile and social and large dating sites. "The dating phase prior to an offline marriage runs up a ,660 tab.

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(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.

If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.

IAC previously spun off travel service Expedia in 2005.

Launched in April 1995, is now in 24 countries and hosts websites in 15 languages.

Since acquiring Match.com, IAC has bolstered the personals business with several acquisitions, including Ok Cupid in February 2011, expanding the Match unit's sales to $713 million in (2012) from $366 million in 2008.

It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.

Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.

Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.

A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.

So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.

Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.

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