Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.
By comparison, just 25% of those with a high school diploma or less know someone who uses online dating – and just 18% know someone who has entered into a long-term relationship with someone they met this way.
Users of online dating are generally positive – but far from universally so – about the pros and cons of dating digitally.
On one hand, a majority of online dating users agree that dating digitally has distinct advantages over other ways of meeting romantic partners: But despite these reservations, those who have personally used online dating themselves – or know someone who does – tend to have much more positive attitudes compared to those with little direct exposure to online dating or online daters.
For instance, just 55% of non-users agree that online dating is a good way to meet people, while six-in-ten agree that online dating is more dangerous than other ways of meeting people.
Overall, men and women who have used online dating tend to have similar views of the pros and cons – with one major exception relating to personal safety.
Some 53% of women who have used online dating agree that it is more dangerous than other ways of meeting people, substantially higher than the 38% of male online daters who agree with this statement.
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Online dating – or “nätdejting” in Swedish – is booming in a country with a reputation for both shyness and tech-savvy innovations.
Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.