If he didn’t reach an even score, then there wasn’t likely to be any long-term potential and she was less likely to consider him as marriage material.To help craft a profile that would appeal to the sort of man she was attracted to, she decided to become him; she created ten separate male profiles in order to collect data on what sorts of women she would be competing with.Over time, she developed enough quantitative data to determine issues like profile length and qualitative data to help determine what to write in that profile and how.
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Part of OKCupid’s appeal is in the compatibility matching.
The site uses a specific compatibility algorithm based on comparing the questions answered by two possible matches, how each person hopes the person would respond and what weight they give that question.
In OKCupid, your compatibility score directly affects the visibility of your profile to other people.
The lower your compatibility with an individual, the less likely you were to show up in their searches.
Mc Kinlay, frustrated that he had such low compatibility with women in the Los Angeles area, used bots to gather information on how women answered questions and sorted them into discrete groups based on their interests.
After determining which groups were most interesting to him, he would create two profiles crafted for maximum appeal for women in those particular clusters.
and created a large data set of features that she felt were critical for long-term potential and gave them numerical values, weighted for importance.
If an individual didn’t reach a certain score, then she wouldn’t go on a date with him.
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One of the more popular news stories being shared around the web this week has been the story of how Chris Mc Kinlay, a mathematics Ph D candidate “hacked” OKCupid in order to find love.
Naturally, this inspired both wonder – OMG, nerds can break the code and get laid!