We keep offering the best solutions for our customers’ habits and needs in mobile communication and we were awarded for this strategic approach with their trust and engagement in our business. Vip continued to be the biggest greenfield investor in Serbia with over EUR 839 million invested, including the license fee. We achieved sustainable growth quarter by quarter and we kept our strategic focus on customer experience, adding to the best value for money with our innovative offers and services.
During last year, Vip has continued developing all segments of operations, leaving yet another successful business period behind, marked by market share of 22.5%, almost 2.2 million of customers, as well as by over 839 million euros invested in the company operations. Last year our 2G and 3G network significantly improved its performance across Serbia and we started planning and testing our 4G network, which is at the moment the biggest and fastest in the country.
Strategic focus was maintained on customer experience, to which end we significantly improved the quality of products and services, as well as functioning of 2G and 3G networks on the entire Serbian territory. Address by Hannes Ametsreiter, TAG Chairman of the MB 1.3. We are proud to reaffirm our position of innovator on the market, being among the first telecom operators in the world to successfully test IMS Network Virtualization Function (NFV) solution.
Testing and preparation for launch of the first 4G LTE network in Serbia started, which is the largest and the fastest network in the country today. At the same time we sustainably lowered our costs by means of efficient market management and adjustment of the level of handset subsidies.
Due to various socially responsible programs and sponsorships, Vip has also proved its commitment to the progress of Serbian society. The strict cost discipline was also imposed by Telekom Austria Group, which initiated numerous structural measures, such as for example in purchasing and IT landscape.
By the end of 2014 we opened the first redesigned, ultramodern, fully digital Vip sales centers in Zaječar and Šabac, as well as the Vip web shop, to be even closer and more attractive to our customers.
Vip mobile on the mobile telephony market in 2014 2.3. Innovative offers for residential and business customers 2.5. We launched new mobile tariffs to support the trend of our customers’ cost optimization with unlimited talks within the Vip network, discounts on SIM-only contracts, the “Vip for everyone” advanced prepaid offer, mobile device purchase in monthly installments, and Vip’s first postpaid tariffs for young customers aged under 30.
The fantastic i Phone6 and i Phone6 Plus were included in our irresistible Christmas packages.
In the course of 2014 we had in our portfolio all flagship devices such as LG Nexus 5, Galaxy S5 with Gear 2 smartwatch, Sony Xperia Z3, while we exclusively offer LG G2 mini and Samsung GALAXY K Zoom.
Featuring a rooftop terrace and a tennis court, Best Western Hotel My Place offers en-suite rooms overlooking the river.