While some studies point to hormones as the main culprit in poor dating decisions, much about attraction remains unexplained .
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And dudes specifically, don’t fret if you’re the nice guy who always finishes last.
But in marketing materials, Valentines’ service comes across differently: superficial, selfish and vaguely misogynistic, like some distasteful hybrid of pick-up artist Neil Strauss and “Her’s” Theodore Twombly.
It’s no different than old-school matchmaking, updated for the Internet age!
PDA has a simple, if intellectually troubling, premise: For the low, low price of $9.50 an hour, a “dating assistant” will set up a profile on the dating site of your choice; find and message eligible dates; and exchange phone numbers with interested parties — all without you typing a single keystroke. It cuts the mess and frustration out of modern dating.
Matthew Valentines — yep, that is his real name — is the 35-year-old romeo behind this operation, which launched just last month to widespread Internet chatter.
Now, in what may mark either the high or low point for the Internet as a communications medium, a company called Personal Dating Assistants is offering not only to tell you how to online date, but to do it for you — for a price, of course.
PDA’s homepage is dominated by a photo of high-heeled, mini-dressed women with porn-star simpers on their faces.
(“We originally tried women in potato sacks making frowny faces, but they didn’t generate quite the same interest level from the fellas,” Valentines says, by way of explanation.) PDA only accepts male clients, which it divides into archetypes like “bad boy” and “successful & established.” (Women’s categories, meanwhile, include “attention whore” and “material girl.”) The site promises clients “a steady stream of fresh novelties” — “novelties,” in this case, referring not to confections or playthings, but to actual human women.
The dream date has gorgeous hair, beautiful eyes, and a breathtaking smile. The stereotype that men think with their reproductive parts may be a generalization, but it also hints at an answer. Secondly, many studies on this topic focus on men and women in their early twenties.